Life, Love & Relationship Coaching For Women In London & Beyond
This isn’t about changing you.
I lead women to stop overgiving, overthinking, and emotionally auditioning so they can lead with intentional identity, not survival.
Secure identity > secure attachment.
You’re a catch. Let’s start living like it.
You don’t need healing. You need identity.
If your relationships still feel like hard work, even after all the books, therapy, and mindset tools, it’s not because you’re broken.
It’s because you’ve been managing symptoms and not shifting the core issue.

You’re emotionally intelligent, self-aware, and have done the inner work.
But even after all that growth, you still :
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Spiral anxiously when someone pulls away
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Shrink yourself to avoid conflict and be the 'easy' one
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Take pride in being “low maintenance” so you're more likeable
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Feel invisible in the relationships that matter most, as your needs get cast aside
You’re not broken. You’ve just learnt to lead with surface-level actions that give temporary results and long-lasting dissatisfaction for you.
(And that’s not your fault, it's the traditional self-development industry that has misinformed us.)

The Problem Is Not Your Standards
(It's Your Subconscious Story You Have Been Living )
Most relationship advice focuses on boundaries, standards, or saying the “right” thing.
But if your identity still whispers:
“I’m the fixer.”
“I have to prove I’m lovable.”
“I can’t be too much.”
...then nothing shifts or lasts, because at a core level, you don’t feel safe being the version of you that implements all of the above.
That’s the deeper work.
And that’s exactly what I help you do.
I'm Samantha
Your Identity Mentor
I help smart, self-aware women stop shrinking themselves in love, relationships, motherhood and life!
My work blends emotional safety, subconscious reprogramming, and identity recalibration, so you can stop trying to earn love and finally feel safe receiving it.
If you're tired of surface-level fixes and craving real, lasting transformation, so you can feel seen, valued and confident in your relationships, you're in the right place.

YOUR JOURNEY
STARTS HERE
STEP 2
Follow along on the socials and get daily encouragement, identity reminders and real talk.
STEP 3
Take the relationship assessment. Find out how your unconscious identity in love is shaping everything you feel, fear and attract.
STEP 4
Try a self paced course! If you think you are ready to dip your toe into the coaching world then why try a self led mini course first.
Client Love From Incredible Women Just Like You!
